Sony Online’s three rules of engagement for community management

Sony Online Entertainment has a huge need for community and a tiny team, says Linda "Brasse" Carlson, who heads community management up for the company. Like many community managers, she's a veteran player of the games. At her GDC Europe talk, she outlined the importance of openness and honesty as much as possible — and recognizing that players are all individuals. With a team of nine full-time community managers at SOE HQ, two contractors who handle Wikia and social media, and enough contracted forum moderators to make sure one's available at least 24 hours a day, she gets a very big job done. Over the last few years, the company's games have gone through very big changes. But the thing about sea change, she said, is to remember that "it's often for the better." Developers, she says, view players like sharks. "The developers are terrified, because they know they're out there in the water looking for blood." The thing is …